Mr. Jollof Biography
Mr. Jollof Biography – Discover Mr. Jollof’s journey from Samsung seller to Nigeria’s most controversial comedian and political activist. Learn about his viral catchphrases, controversies, and November 2025 airplane brawl.
Mr. Jollof Biography: Nigeria’s Fearless Social Commentator
Freedom Okpetoritse Atsepoyi, popularly known as Mr. Jollof, is one of Nigeria’s most controversial and outspoken comedians, social media influencers, and political activists. Born on August 13, 1987, in Delta State, Nigeria, this 37-year-old has built a massive following not through traditional comedy routines but through his fearless commentary on Nigerian politics, social issues, and entertainment. With over 1 million followers on Instagram, Mr. Jollof has become a household name across Nigeria, beloved by supporters who appreciate his boldness and criticized by detractors who view him as too controversial.
Mr. Jollof is known for his viral catchphrases that have become part of Nigerian pop culture—”Them go hear word” (They will hear word), “Everywhere Stew” (referring to wealth and abundance), and “Doings” (referring to activities or happenings). These phrases, delivered in his distinctive style and thick Delta accent, have been quoted, remixed, and referenced countless times across Nigerian social media. His comedy doesn’t rely on scripted sketches or elaborate productions; instead, he offers raw, unfiltered commentary on current events, often calling out politicians, celebrities, and public figures who he believes are failing Nigerians.
What makes Mr. Jollof particularly fascinating is his dual identity. On one hand, he’s a successful entrepreneur who has been selling Samsung Electronics products in Warri, Delta State since 2013—a business that provided his financial foundation before comedy fame arrived. On the other hand, he’s an unapologetic social and political activist who has inserted himself into Nigeria’s most contentious debates, supporting controversial political figures and making statements that often land him in trouble.
His journey took a dramatic turn on November 17, 2025, when he was involved in a physical altercation with social media activist VeryDarkMan (VDM) aboard a United Nigeria Airlines flight from Asaba to Lagos. The incident, captured on video and widely circulated on social media, resulted in both men being deboarded and handed over to airport security. This confrontation was the culmination of months of online feuding between the two, sparked by VDM’s allegations about Mr. Jollof’s wife—allegations that led to a N500 million defamation lawsuit.
Mr. Jollof’s story is one of transformation—from a university graduate selling electronics to a political insider with government appointments, from social media comedian to controversial activist whose statements generate headlines and heated debates. Whether you view him as a fearless truth-teller or an opportunistic provocateur likely depends on your own political leanings, but one thing is undeniable: Mr. Jollof has made himself impossible to ignore in Nigerian public discourse.
Early Life & Education: From Delta State to Benin City
Freedom Okpetoritse Atsepoyi was born on August 13, 1987, in Delta State, located in the oil-rich Niger Delta region of southern Nigeria. Growing up in Delta State, particularly in the commercial hub of Warri, exposed young Freedom to the vibrant, entrepreneurial culture for which the region is known. Warri residents are famous across Nigeria for their hustling spirit, distinctive accent, and straightforward manner of communication—all traits that would later define Mr. Jollof’s public persona.
Details about his early childhood and family background remain relatively private, as Mr. Jollof has focused more on building his present public image than extensively documenting his past. What is known is that he came from a family that valued education and encouraged him to pursue higher learning despite the economic challenges common in many Nigerian households during the 1990s and early 2000s.
Mr. Jollof attended Benson Idahosa University in Benin City, Edo State, where he pursued a degree in Political Science and Public Administration. This educational background is significant—it provided him with frameworks for understanding governance, political systems, and public policy that would later inform his social and political commentary. His choice to study Political Science suggests early interest in politics and governance, foreshadowing his eventual activism and political involvement.
Benson Idahosa University, a private Christian institution founded by the late Archbishop Benson Idahosa, provided Mr. Jollof with more than just academic education. The university emphasizes entrepreneurship, leadership, and social responsibility—values that would shape his approach to both business and public engagement. His time in Benin City, a major Nigerian city with its own rich cultural heritage, further broadened his perspective beyond his Delta State roots.
After graduating with his degree in Political Science and Public Administration, Mr. Jollof faced the challenge confronting millions of Nigerian graduates: limited formal employment opportunities despite educational qualifications. Rather than waiting for non-existent white-collar jobs, he made a decision that would prove financially wise—he became an entrepreneur, specifically focusing on selling Samsung Electronics products.
Career Journey: From Electronics Dealer to Comedy Sensation
The Samsung Business Foundation (2013-2016)
In 2013, Mr. Jollof established himself as a Samsung Electronics dealer in Warri, Delta State. This business venture demonstrated entrepreneurial savvy and understanding of market opportunities. Samsung products—smartphones, televisions, home appliances—were increasingly popular among Nigeria’s growing middle class, and Warri, as a commercial hub, provided a solid customer base.
His success in this business was significant enough that in 2014, he received a Certificate of Recognition—presumably from Samsung or associated business organizations—acknowledging his sales performance and business acumen. This recognition validated his entrepreneurial approach and provided financial stability that would later allow him to pursue comedy and activism without immediate financial pressure.
The electronics business taught Mr. Jollof valuable skills: customer relations, marketing, negotiation, and the importance of building and maintaining a brand. These skills would prove directly transferable to his later career as a social media influencer and comedian.
The Transition to Comedy and Social Media (2016-2017)
In November 2016, Mr. Jollof made a pivotal decision to leverage social media, specifically Instagram, to showcase his comedic talent and social commentary. This timing was strategic—by late 2016, Instagram had become a major platform in Nigeria, with millions of users and increasing importance for content creators, influencers, and entertainers.
Unlike traditional comedians who worked their way up through comedy clubs, open mics, and television appearances, Mr. Jollof took advantage of social media’s democratizing effect on entertainment. He didn’t need industry gatekeepers or connections; he just needed a smartphone, an internet connection, and content that resonated with audiences.
His content focused on socio-economic and political issues affecting everyday Nigerians—fuel price increases, electricity failures, political corruption, insecurity, unemployment, and the general frustrations of Nigerian life. He delivered these commentaries with humor, but also with a raw authenticity and directness that traditional media personalities couldn’t match. His signature phrases—”Them go hear word,” “Everywhere Stew,” and “Doings”—became viral catchphrases that Nigerians quoted and referenced constantly.
By 2017, Mr. Jollof had officially launched his comedy career. The name “Mr. Jollof” was deliberately chosen because, as he explained, “it is widely believed that everyone loves Jollof rice”—the beloved West African dish that Nigerians consider themselves to have perfected. The name was memorable, culturally relevant, and instantly recognizable—perfect branding for a social media age comedian.
His comedy style is distinctive—it centers on social, economic, and political issues as they affect ordinary people. Unlike comedians who focus primarily on entertainment, Mr. Jollof’s content often has an activist dimension, calling out perceived injustices and demanding accountability from those in power. This approach won him a dedicated following who saw him as giving voice to their frustrations.
Brand Ambassadorships and Growing Influence (2017-2020)
As his social media following grew, Mr. Jollof attracted the attention of brands seeking to leverage his influence. He became an ambassador for Billionairebet, one of Nigeria’s top betting companies—a partnership that made sense given Nigerian youth’s heavy engagement with sports betting. He also became an ambassador for Instant Pickup, a laundry app service, demonstrating that brands across different sectors saw value in association with his personal brand.
These ambassadorships provided additional income streams beyond his Samsung business and validated his transition from entrepreneur to influencer. They also demonstrated his business acumen—he understood how to monetize social media influence before many Nigerian entertainers fully grasped the opportunity.
Political Activism and Controversy (2020-Present)
Mr. Jollof’s career took a more explicitly political turn as he began more aggressively commenting on Nigerian politics and aligning himself with political figures and parties. This evolution was perhaps inevitable given his Political Science background and his commentary’s increasingly political nature.
Most controversially, Mr. Jollof became a vocal supporter of Bola Ahmed Tinubu during the 2023 Nigerian presidential election. His support for Tinubu, who represented the ruling All Progressives Congress (APC) party, drew intense criticism from many Nigerians, particularly young people who largely supported the Labour Party’s Peter Obi. Critics accused Mr. Jollof of being paid to campaign for Tinubu, compromising the authentic voice that had initially made him popular.
The backlash was severe. Nigerians directed criticism not just at Mr. Jollof but also at his wife and children, with some sending death threats and curses. Mr. Jollof defended his position, asserting his fundamental right to support whichever candidate he chose and telling critics to unfollow him if they disagreed.
Following Tinubu’s victory, Mr. Jollof’s political involvement deepened. He received appointment as Senior Special Assistant (SSA) on New Media to Delta State Governor Sheriff Oborevwori—a political position that formalized his role as a government insider. This appointment further intensified criticism from those who viewed him as having sold out his authenticity for political patronage.
Ongoing Entertainment Career (2020-2025)
Despite controversies, Mr. Jollof has maintained his entertainment career. He continues creating comedy content, commenting on social issues, and remaining active across social media platforms. His follower count on Instagram has grown to over 1 million, demonstrating continued relevance despite—or perhaps because of—controversy.
He has also engaged with Nigeria’s music industry, occasionally collaborating with artists or commenting on music industry drama. In one notable instance, he publicly called out rising singer Zinoleesky over an alleged N5 million debt, claiming Zinoleesky had failed to perform at his show despite being paid. Such public call-outs have become part of his brand—fearlessly naming and shaming those he believes have wronged him or behaved improperly.
Major Achievements: Recognition and Influence
While Mr. Jollof hasn’t received traditional entertainment awards or formal industry recognition, his achievements are measurable through different metrics:
Viral Cultural Impact: His catchphrases—”Them go hear word,” “Everywhere Stew,” and “Doings”—have become part of Nigerian popular lexicon. These phrases are quoted, remixed into songs, and referenced across Nigerian social media, demonstrating cultural penetration that many formally recognized entertainers never achieve.
Social Media Following: With over 1 million Instagram followers and significant presence across other platforms, Mr. Jollof has built a substantial digital audience. In Nigeria’s influencer economy, this following translates to real influence and earning potential.
Political Appointment: His appointment as Senior Special Assistant on New Media to Delta State Governor Sheriff Oborevwori represents formal recognition of his influence and communication skills. While controversial, the appointment acknowledges that his voice matters in Nigerian political discourse.
Brand Ambassadorships: Partnerships with Billionairebet, Instant Pickup, and continued Samsung business dealings demonstrate commercial success and brand value. Companies pay for access to his audience, validating his influence.
Certificate of Recognition (2014): His early recognition for Samsung Electronics sales excellence showed business acumen and established financial foundation for later career transitions.
Successful Prediction: In November 2022, Mr. Jollof made headlines when he correctly predicted Saudi Arabia would defeat Argentina 2-1 in the FIFA World Cup, placing a 100,000 naira bet that won him 11 million naira. The audacious bet and correct prediction showcased his willingness to take risks and generated significant media attention.
Longevity and Adaptability: Remaining relevant in Nigeria’s fast-moving social media landscape from 2016 to 2025 represents an achievement in itself. Many viral personalities fade quickly; Mr. Jollof has sustained and grown his influence over nearly a decade.
Media Coverage: His statements, controversies, and activities regularly generate coverage in Nigerian media outlets, demonstrating newsworthiness and continued relevance in public discourse.
Personal Life: Family, Marriage, and Controversy
Mr. Jollof married Esinjemiyotan Uruneyonjueyi Atsepoyi on March 1, 2014, in a ceremony conducted under the Marriage Act. Their union, which has now lasted over 11 years, is blessed with two children—a daughter and a son. Mr. Jollof has referred to his wife as his “Husband,” his “Powerhouse,” “The Liquid Metal,” and “Biggest Boss,” using these affectionate nicknames publicly to express his love and appreciation.
His Wife’s Professional Background:
Esinjemiyotan is an accomplished professional in her own right. She worked with Fidelity Bank from 2011, rising through the ranks before resigning in 2019 to pursue private enterprise as an event planner. Her company, Events by Blooms and Balloons, has become successful, with her legal representation claiming she earns over N100 million (One Hundred Million Naira) annually. This financial success has made the couple a power duo—both successful in their respective fields.
Her professional success has also made her a target for those seeking to attack Mr. Jollof. In September 2024, social media activist VeryDarkMan (VDM) made serious allegations against Esinjemiyotan, claiming she committed adultery with a “Yahoo boy” (internet fraudster) and that she slept with “several politicians” to secure her husband’s SSA appointment with the Delta State Government. VDM also suggested that one of the couple’s children might not be Mr. Jollof’s, recommending DNA paternity testing.
The Defamation Lawsuit:
These allegations prompted Esinjemiyotan to take legal action. Through her solicitors, Prime Chambers, she sent VDM a letter dated September 19, 2024, demanding he retract his statements within 24 hours by tendering video and written apologies on his social media handles and publishing retractions in two national newspapers (Vanguard and Guardian).
When VDM failed to comply, Esinjemiyotan filed a N500 million defamation lawsuit against him in October 2024. The lawsuit seeks damages for harm to her reputation, emotional distress, and damage to her event planning business, which relies heavily on her public reputation. She demanded that VDM be restrained from making additional defamatory remarks about her personally or through proxies.
This lawsuit is ongoing as of November 2025 and represents one of the highest-profile defamation cases in Nigerian entertainment and social media circles.
Family Life:
Despite the public nature of his work and the controversies surrounding him, Mr. Jollof has generally kept his children out of the public eye, protecting their privacy. He occasionally posts about his family on social media but doesn’t extensively share details about his home life or children’s identities.
His marriage has endured despite intense public scrutiny, political backlash that extended to his family (including death threats and curses during the 2023 election), and the recent serious allegations against his wife. This resilience suggests a strong partnership, though the private details of how they’ve navigated these challenges remain largely undisclosed.
Personality and Values:
Those who know Mr. Jollof describe someone who is bold, fearless in expressing opinions, and unapologetic about his choices. He has consistently defended his right to his political views, his wife’s honor, and his decisions even when facing severe criticism.
His public birthday tributes to his wife reveal a softer side—someone who deeply appreciates his spouse and views her as his partner and equal, even playfully calling her his “husband” to acknowledge her strength and success.
Net Worth & Lifestyle: Financial Success Through Multiple Ventures
While Mr. Jollof has not publicly disclosed his exact net worth, estimates based on his various income streams and lifestyle suggest he has achieved substantial financial success.
Income Sources:
Samsung Electronics Business: Operating since 2013, this business provided his initial financial foundation. Electronic retail in Nigeria, particularly for trusted brands like Samsung, can be quite lucrative given Nigeria’s large population and growing middle class.
Social Media and Brand Partnerships: With over 1 million Instagram followers, Mr. Jollof can command significant fees for sponsored posts, typically ranging from hundreds of thousands to millions of naira depending on the brand and campaign scope. His ambassadorships with Billionairebet and Instant Pickup provide additional regular income.
Government Appointment: As SSA on New Media to Delta State Governor, Mr. Jollof receives government salary and benefits, though specific amounts for such positions are not publicly disclosed. Political appointments in Nigeria typically provide stable income plus allowances for transportation, communication, and other expenses.
Event Appearances and Performances: As a recognized public figure, Mr. Jollof can charge appearance fees for events, shows, and other engagements, adding to his overall earnings.
Betting Winnings: His November 2022 World Cup bet netted him 11 million naira, demonstrating that he occasionally makes substantial winnings from gambling, though this is likely sporadic rather than consistent income.
His wife’s successful event planning business, reportedly earning over N100 million annually, contributes to the family’s overall financial position, making them a high-earning couple.
Lifestyle:
Mr. Jollof maintains what appears to be a comfortable upper-middle-class lifestyle. He resides in Effurun, Delta State, rather than Lagos (Nigeria’s entertainment capital), suggesting he prioritizes staying connected to his home region over relocating to the industry’s center.
His social media shows someone who enjoys good food, social gatherings, and maintains an active public life. However, he doesn’t display the ostentatious wealth common among some Nigerian entertainers—no constant posts about luxury cars, designer fashion, or expensive jewelry.
This relatively modest public lifestyle may be strategic, maintaining his “man of the people” image, or it may simply reflect his values and priorities. Either way, it contrasts with many Nigerian entertainers and influencers who constantly display wealth.
Estimated Net Worth:
Based on his multiple income streams, long-running Samsung business, social media influence, government position, and his wife’s successful enterprise, Mr. Jollof’s net worth is likely in the range of N50-100 million naira (approximately $60,000-$120,000 USD), though this is speculation based on available information rather than confirmed figures.
Recent News & Trends: The VeryDarkMan Airplane Brawl and Ongoing Drama
The period leading up to and including November 2025 has been dominated by Mr. Jollof’s escalating feud with social media activist VeryDarkMan, which culminated in a shocking physical altercation aboard an airplane.
The November 17, 2025 Airplane Fight:
On the morning of Monday, November 17, 2025, Mr. Jollof and VeryDarkMan both boarded United Nigeria Airlines Flight UN0523 from Asaba International Airport in Delta State to Lagos. What happened next shocked Nigerian social media and generated massive coverage across news outlets.
According to multiple reports and viral video footage, the two men—who had been feuding online for months—encountered each other during the boarding process. The tension between them immediately escalated into a physical altercation. Video footage shows passengers and crew members attempting to separate the two as they fought inside the aircraft.
VeryDarkMan later posted on social media, joking: “Me and jollof was having a brotherly discussion then some people came to interrupt.” However, in another video, he showed what he claimed were bite marks on his chest, alleging that Mr. Jollof had bitten him during the fight: “As a man you bit me for fight your fellow man haba, JOLLOF WOULD HAVE KPAI [killed] ME IF I DIDNT DEFEND MYSELF, GOD SAVED ME.”
Airline Response:
United Nigeria Airlines released an official statement confirming the incident. The airline’s Public Relations Officer, Chibuike Uloka, stated: “United Nigeria Airlines confirms that an altercation occurred between two passengers, identified as Martins Vincent Otse ‘VeryDarkman’ and Freedom Okpetoritse Atsepoyi ‘Mr. Jollof,’ during the boarding of Flight UN0523 at Asaba International Airport on the morning of November 17, 2025.”
The statement continued: “In full compliance with global aviation safety protocols, our crew responded immediately and professionally to de-escalate the situation. Both passengers were deboarded without delay to ensure the safety, comfort, and security of all other passengers and crew members.”
Both men were handed over to airport security following the incident. The airline emphasized its commitment to maintaining safety and security standards, stating: “We remain firmly committed to providing a safe, respectful, and secure travel experience across our network.”
Government Official Condemnation:
Ossai Ovie Success, Senior Special Assistant on Media to the Delta State Governor, condemned the fight in a Facebook post, stating that both men had been deboarded and arrested due to the incident. This official condemnation was particularly significant given that Mr. Jollof holds a government appointment in Delta State.
Social Media Reaction:
The incident dominated Nigerian social media on November 17, 2025. Reactions ranged from shock and disappointment to humor and mockery. Many expressed disbelief that two grown men, both public figures with substantial followings, would engage in physical violence on an airplane—a serious offense that could have resulted in significant legal consequences.
Some social media users created memes and jokes about the incident, with particular focus on VDM’s allegation that Mr. Jollof bit him. The phrase “jollof bit VDM” trended on Nigerian Twitter (X), with users making jokes comparing Mr. Jollof to Mike Tyson (who famously bit Evander Holyfield’s ear during a boxing match).
The Backstory:
The airplane fight was the climax of months of escalating tension between the two. The feud began in September 2024 when VDM made serious allegations about Mr. Jollof’s wife, Esinjemiyotan, claiming she committed adultery and used inappropriate means to secure her husband’s political appointment.
These allegations led to the N500 million defamation lawsuit filed by Esinjemiyotan in October 2024. Mr. Jollof had also given VDM a 30-day ultimatum to appear in court or face legal consequences. The two had engaged in multiple heated online exchanges, with increasingly personal attacks and threats.
Current Status:
As of November 17, 2025, both men are dealing with potential legal consequences from the airplane altercation. Nigerian aviation regulations treat in-flight disturbances seriously, and both could face fines, flight bans, or other penalties.
The defamation lawsuit remains pending, and the personal animosity between the two shows no signs of abating. Mr. Jollof has not yet publicly addressed the airplane incident as extensively as VDM has, though his legal team may have advised silence given potential legal ramifications.
Other 2025 Controversies:
Beyond the VDM drama, Mr. Jollof has remained active and controversial throughout 2025:
- He has continued commenting on Nigerian politics, particularly defending President Tinubu’s policies and criticizing those who seek foreign intervention in Nigerian affairs.
- He has engaged in various social media disputes with other entertainers and public figures, maintaining his reputation as someone unafraid of confrontation.
- He has continued his comedy content and social commentary, though increasingly filtered through his political alignments.
Legacy & Impact: A Polarizing Figure in Nigerian Entertainment
Mr. Jollof’s legacy is complex and contested, reflecting the polarized nature of contemporary Nigerian society and politics.
Pioneering Social Media Comedy:
Mr. Jollof was among the early Nigerian comedians to successfully build a career primarily through social media rather than traditional entertainment industry channels. His success demonstrated that talent, authenticity, and smart use of platforms like Instagram could bypass traditional gatekeepers and create viable entertainment careers.
His viral catchphrases have become embedded in Nigerian popular culture, quoted across contexts far removed from his original content. This linguistic contribution—adding phrases to the Nigerian lexicon—represents cultural impact that transcends his individual career.
Political Activism and Controversy:
Mr. Jollof represents a growing phenomenon of entertainers-turned-political-activists who use their platforms to explicitly advance political agendas. His willingness to openly support Tinubu and accept government appointments demonstrates an approach where entertainment and politics explicitly merge.
This approach has critics who argue he compromised the authenticity that initially made him popular, essentially becoming a paid mouthpiece for government rather than an independent voice for the people. Supporters counter that he’s simply exercising his democratic rights and that accepting government positions allows him to effect change from within the system.
Fearlessness and Consequences:
Mr. Jollof’s career demonstrates both the power and the costs of fearless public commentary. His willingness to speak his mind has built his brand and following, but it has also made him enemies, exposed his family to attacks and threats, and culminated in physical violence (the VDM airplane fight).
His story serves as a case study in the risks and rewards of being an unfiltered public figure in an era of social media, where every statement can go viral and personal feuds can escalate from online arguments to physical confrontations.
Representation of Niger Delta Voice:
Mr. Jollof has become a prominent voice representing the Niger Delta region, particularly Delta State, in national conversations. His appointment as SSA on New Media formalizes this representational role. Whether he represents the region well or has compromised its interests through political alignment remains hotly debated.
Business Acumen:
His successful transition from Samsung dealer to entertainer to political insider demonstrates adaptability and business intelligence. He has monetized his influence through multiple channels and maintained financial stability even as his content and political stances have drawn criticism.
Cautionary Tale:
For some, Mr. Jollof’s journey serves as a cautionary tale about the costs of political alignment for entertainers. The death threats against his family, the attacks on his wife’s reputation, the physical altercation on the airplane—all these represent the potential consequences of mixing entertainment with politics in Nigeria’s highly charged environment.
Cultural Documentation:
Mr. Jollof’s content, whatever one thinks of his politics, provides documentation of Nigerian social, economic, and political issues from 2016-2025. His commentary captures the frustrations, hopes, anger, and humor of ordinary Nigerians during a tumultuous period in the nation’s history.
Conclusion: The Ongoing Story of Nigeria’s Most Controversial Comedian
At 37, Mr. Jollof’s story is far from finished, but the arc so far reveals a figure of undeniable influence and equally undeniable controversy. From Samsung dealer to social media sensation to political insider, he has navigated a path few could have predicted and fewer still could successfully replicate.
The November 17, 2025 airplane altercation with VeryDarkMan may represent a low point—a moment when online feuding escalated into physical violence with potential legal consequences. Or it may simply be another chapter in a career defined by controversy, confrontation, and refusal to back down.
What’s clear is that Mr. Jollof matters in Nigerian public discourse. Whether you view him as a fearless truth-teller or an opportunistic provocateur, as a genuine activist or a paid government mouthpiece, you cannot ignore him. His voice carries weight, his statements generate reactions, and his presence shapes conversations.
His catchphrases—”Them go hear word,” “Everywhere Stew,” “Doings”—will likely outlive the specific contexts that generated them, becoming permanent additions to Nigerian popular language. His journey from electronics dealer to entertainment and political figure demonstrates the opportunities and perils of Nigeria’s digital age, where social media platforms can catapult unknowns to national prominence in months.
As he navigates the legal consequences of the airplane fight, the ongoing defamation lawsuit involving his wife, and his continuing role as political commentator and government appointee, Mr. Jollof remains characteristically unapologetic. He chose to name himself after a dish everyone loves, but he has become a figure people either love or hate—there seems to be little middle ground.
His legacy will ultimately be determined by how his story unfolds from here. Will he successfully navigate his legal challenges and maintain relevance? Will his political alignments prove wise or costly in the long term? Will he return to the authentic voice that initially made him popular, or will he continue down the path of explicit political advocacy?
Whatever happens, Mr. Jollof has already secured a place in the story of Nigerian entertainment and social media. He represents a particularly Nigerian phenomenon—the comedian-activist-entrepreneur-political-insider who defies easy categorization and refuses to be silenced, no matter the cost.
As Nigerians continue to quote his catchphrases, debate his political stances, share videos of his fights, and argue about his legacy, Mr. Jollof remains what he’s always been: impossible to ignore, unapologetically himself, and absolutely convinced that, in the end, “them go hear word.”
Frequently Asked Questions About Mr. Jollof
Mr. Jollof is the stage name of Freedom Okpetoritse Atsepoyi, a Nigerian comedian, social media influencer, political activist, and entrepreneur born on August 13, 1987, in Delta State. He is known for his viral catchphrases “Them go hear word,” “Everywhere Stew,” and “Doings,” and has over 1 million Instagram followers.
He chose the name “Mr. Jollof” because, as he explained, “it is widely believed that everyone loves Jollof rice”—the popular West African dish. The name is memorable, culturally relevant, and instantly recognizable, making it perfect branding for a social media comedian.
His real name is Freedom Okpetoritse Atsepoyi. He was born on August 13, 1987, making him 37 years old as of November 2025.
On November 17, 2025, Mr. Jollof and social media activist VeryDarkMan (VDM) got into a physical fight aboard United Nigeria Airlines Flight UN0523 from Asaba to Lagos. The altercation, captured on video, resulted in both being deboarded and handed over to airport security. VDM claimed Mr. Jollof bit him during the fight.
The feud began in September 2024 when VDM made serious allegations about Mr. Jollof’s wife, Esinjemiyotan, claiming she committed adultery with a “Yahoo boy” (internet fraudster) and slept with politicians to secure her husband’s government appointment. This led to Esinjemiyotan filing a N500 million defamation lawsuit against VDM in October 2024.
Yes, Mr. Jollof married Esinjemiyotan Uruneyonjueyi Atsepoyi on March 1, 2014. Their marriage has lasted over 11 years and is blessed with two children—a daughter and a son. His wife is a successful event planner running Events by Blooms and Balloons.
While not publicly disclosed, Mr. Jollof’s net worth is estimated at N50-100 million naira (approximately $60,000-$120,000 USD). His income comes from his Samsung Electronics business (since 2013), social media brand partnerships with Billionairebet and Instant Pickup, his government position as SSA on New Media to Delta State Governor, and event appearances.
Mr. Jollof is a graduate of Political Science and Public Administration from Benson Idahosa University in Benin City, Edo State. This educational background informs his political commentary and activism.
Mr. Jollof serves as Senior Special Assistant (SSA) on New Media to Delta State Governor Sheriff Oborevwori. This government appointment has been controversial, with critics claiming he sold out his authenticity for political patronage, while supporters argue he can effect change from within government.
His three most famous catchphrases are “Them go hear word” (They will hear word), “Everywhere Stew” (referring to wealth and abundance), and “Doings” (referring to activities or happenings). These phrases have become part of Nigerian popular culture and are widely quoted across social media.
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